When Growth Outpaces Identity:
The Necessity of Rebranding for Sneaker Week
When Growth Outpaces Identity:
The Necessity of Rebranding for Sneaker Week
When Growth Outpaces Identity: The Necessity of Rebranding for Sneaker Week
When Growth Outpaces Identity:
The Necessity of Rebranding for Sneaker Week
Crafting a Full-Circle Brand Experience from Every Angle
Crafting a Full-Circle Brand Experience from Every Angle
Crafting a Full-Circle Brand Experience from Every Angle
Crafting a Full-Circle Brand Experience from Every Angle
Sneaker Week 2023 experienced rapid growth at an extraordinary pace, leaving little room to focus on brand strategy, identity, and creative messaging. As the event embarked on this exciting journey, it was still in the midst of discovering its distinctive voice. With an evolving identity that required greater cohesion, it encountered challenges in clearly defining its place within the dynamic world of sneaker culture and market. Our mission is to revitalize the brand, crafting an identity that embodies the energy, creativity, and cultural significance of the sneaker industry. This transformation will empower Sneaker Week to truly shine on the global stage.
Sneaker Week 2023 experienced rapid growth at an extraordinary pace, leaving little room to focus on brand strategy, identity, and creative messaging. As the event embarked on this exciting journey, it was still in the midst of discovering its distinctive voice. With an evolving identity that required greater cohesion, it encountered challenges in clearly defining its place within the dynamic world of sneaker culture and market. Our mission is to revitalize the brand, crafting an identity that embodies the energy, creativity, and cultural significance of the sneaker industry. This transformation will empower Sneaker Week to truly shine on the global stage.
Sneaker Week 2023 experienced rapid growth at an extraordinary pace, leaving little room to focus on brand strategy, identity, and creative messaging. As the event embarked on this exciting journey, it was still in the midst of discovering its distinctive voice. With an evolving identity that required greater cohesion, it encountered challenges in clearly defining its place within the dynamic world of sneaker culture and market. Our mission is to revitalize the brand, crafting an identity that embodies the energy, creativity, and cultural significance of the sneaker industry. This transformation will empower Sneaker Week to truly shine on the global stage.
The Vision
The Vision
The Vision
The Vision
We aimed to elevate Sneaker Week’s reputation, strengthen its brand presence, and broaden its reach within the sneaker world. We set out to craft a unified, powerful identity that would connect with diverse audiences, establishing the event as a trailblazer and cultural leader in the global sneaker ecosystem.
We aimed to elevate Sneaker Week’s reputation, strengthen its brand presence, and broaden its reach within the sneaker world. We set out to craft a unified, powerful identity that would connect with diverse audiences, establishing the event as a trailblazer and cultural leader in the global sneaker ecosystem.
We aimed to elevate Sneaker Week’s reputation, strengthen its brand presence, and broaden its reach within the sneaker world. We set out to craft a unified, powerful identity that would connect with diverse audiences, establishing the event as a trailblazer and cultural leader in the global sneaker ecosystem.
The Masterplan
The Masterplan
The Masterplan
The Masterplan
We executed a comprehensive rebranding strategy focusing on:
We executed a comprehensive rebranding strategy focusing on:
We executed a comprehensive rebranding strategy focusing on:
Visual Identity: Created a modern, cohesive design system to represent Sneaker Week’s cultural relevance and position in the market.
Visual Identity: Created a modern, cohesive design system to represent Sneaker Week’s cultural relevance and position in the market.
Visual Identity: Created a modern, cohesive design system to represent Sneaker Week’s cultural relevance and position in the market.
Verbal Strategy: Developed the tagline “Connecting the sneaker community to the footwear industry” to convey the brand’s ethos in one sentence.
Verbal Strategy: Developed the tagline “Connecting the sneaker community to the footwear industry” to convey the brand’s ethos in one sentence.
Verbal Strategy: Developed the tagline “Connecting the sneaker community to the footwear industry” to convey the brand’s ethos in one sentence.
Event Focus: Shifted the event’s focus from networking to immersive, educational experiences that highlight creativity and innovation.
Event Focus: Shifted the event’s focus from networking to immersive, educational experiences that highlight creativity and innovation.
Event Focus: Shifted the event’s focus from networking to immersive, educational experiences that highlight creativity and innovation.
We aimed to create a unique narrative that would resonate with the sneaker community and establish a long-term presence in the industry.
We aimed to create a unique narrative that would resonate with the sneaker community and establish a long-term presence in the industry.
We aimed to create a unique narrative that would resonate with the sneaker community and establish a long-term presence in the industry.
What If We Told Sneaker Week's Story Through a Brand Film?
What If We Told Sneaker Week's Story Through a Brand Film?
What If We Told Sneaker Week's Story Through a Brand Film?
What If We Told Sneaker Week's Story Through a Brand Film?
A key element of the rebranding was the creation of a brand film, "When Sneaker Week is Here." The film portrayed Portland as a character, capturing the anticipation and excitement around the event. It highlighted the city’s cultural significance while showcasing the diverse elements of the sneaker industry, including design, technology, sports, music, and art.
A key element of the rebranding was the creation of a brand film, "When Sneaker Week is Here." The film portrayed Portland as a character, capturing the anticipation and excitement around the event. It highlighted the city’s cultural significance while showcasing the diverse elements of the sneaker industry, including design, technology, sports, music, and art.
A key element of the rebranding was the creation of a brand film, "When Sneaker Week is Here." The film portrayed Portland as a character, capturing the anticipation and excitement around the event. It highlighted the city’s cultural significance while showcasing the diverse elements of the sneaker industry, including design, technology, sports, music, and art.
The video utilized a fast-paced, hip-hop-inspired montage to create energy and excitement, featuring iconic Portland locations that are central to the creative scene.
The video utilized a fast-paced, hip-hop-inspired montage to create energy and excitement, featuring iconic Portland locations that are central to the creative scene.
The video utilized a fast-paced, hip-hop-inspired montage to create energy and excitement, featuring iconic Portland locations that are central to the creative scene.
Amplifying the Message
Amplifying the Message
Amplifying the Message
Amplifying the Message
We employed a multifaceted approach to implement the strategy:
We employed a multifaceted approach to implement the strategy:
We employed a multifaceted approach to implement the strategy:
Digital Media: We zeroed in on Instagram, Facebook, and LinkedIn, tailoring content that resonated with our audience and sparked meaningful engagement.
Digital Media: We zeroed in on Instagram, Facebook, and LinkedIn, tailoring content that resonated with our audience and sparked meaningful engagement.
Digital Media: We zeroed in on Instagram, Facebook, and LinkedIn, tailoring content that resonated with our audience and sparked meaningful engagement.
Paid and Organic Social Media: Blending the best of both worlds, we combined paid media strategies with organic posts to supercharge our reach and visibility, ensuring Sneaker Week's message hit all the right notes.
Paid and Organic Social Media: Blending the best of both worlds, we combined paid media strategies with organic posts to supercharge our reach and visibility, ensuring Sneaker Week's message hit all the right notes.
Paid and Organic Social Media: Blending the best of both worlds, we combined paid media strategies with organic posts to supercharge our reach and visibility, ensuring Sneaker Week's message hit all the right notes.
Offline Engagement: Taking it beyond the screen, we activated local PR initiatives and strategically placed vinyl stickers at iconic venues, creating a seamless connection between the digital world and physical spaces, reinforcing the brand’s presence in Portland’s sneaker culture.
Offline Engagement: Taking it beyond the screen, we activated local PR initiatives and strategically placed vinyl stickers at iconic venues, creating a seamless connection between the digital world and physical spaces, reinforcing the brand’s presence in Portland’s sneaker culture.
Offline Engagement: Taking it beyond the screen, we activated local PR initiatives and strategically placed vinyl stickers at iconic venues, creating a seamless connection between the digital world and physical spaces, reinforcing the brand’s presence in Portland’s sneaker culture.
The Impact
The Impact
The Impact
The Impact
The brand film received over 10,000 views,
The brand film received over 10,000 views,
The brand film received over 10,000 views,
The brand film received over 10,000 views,
surpassing attendance from previous events. The rebranding effort successfully captured the cultural relevance of Sneaker Week and positioned it as a leader in the sneaker and creative industries. The campaign boosted engagement and visibility, expanding the event’s reach both locally and globally.
surpassing attendance from previous events. The rebranding effort successfully captured the cultural relevance of Sneaker Week and positioned it as a leader in the sneaker and creative industries. The campaign boosted engagement and visibility, expanding the event’s reach both locally and globally.
surpassing attendance from previous events. The rebranding effort successfully captured the cultural relevance of Sneaker Week and positioned it as a leader in the sneaker and creative industries. The campaign boosted engagement and visibility, expanding the event’s reach both locally and globally.
The video utilized a fast-paced, hip-hop-inspired montage to create energy and excitement, featuring iconic Portland locations that are central to the creative scene.
The video utilized a fast-paced, hip-hop-inspired montage to create energy and excitement, featuring iconic Portland locations that are central to the creative scene.
The video utilized a fast-paced, hip-hop-inspired montage to create energy and excitement, featuring iconic Portland locations that are central to the creative scene.
Key Takeaways
Key Takeaways
Key Takeaways
Managing Expectations: Clear communication was vital to ensure alignment with the client’s vision. While not all aspects could be executed at 100%, we focused on delivering high-impact elements.
Managing Expectations: Clear communication was vital to ensure alignment with the client’s vision. While not all aspects could be executed at 100%, we focused on delivering high-impact elements.
Managing Expectations: Clear communication was vital to ensure alignment with the client’s vision. While not all aspects could be executed at 100%, we focused on delivering high-impact elements.
Budget Considerations: A larger budget would have allowed for more expansive efforts and greater impact.
Budget Considerations: A larger budget would have allowed for more expansive efforts and greater impact.
Budget Considerations: A larger budget would have allowed for more expansive efforts and greater impact.
The Final Step
The Final Step
The Final Step
The Final Step
A Bold New Chapter for Sneaker Week
A Bold New Chapter for Sneaker Week
A Bold New Chapter for Sneaker Week
A Bold New Chapter for Sneaker Week
Through this rebranding, Sneaker Week emerged as a more cohesive, culturally significant brand, ready to continue growing within the sneaker industry. The refreshed identity, supported by the brand film, set the stage for long-term success and cemented Sneaker Week’s place as a key event in sneaker culture.
Through this rebranding, Sneaker Week emerged as a more cohesive, culturally significant brand, ready to continue growing within the sneaker industry. The refreshed identity, supported by the brand film, set the stage for long-term success and cemented Sneaker Week’s place as a key event in sneaker culture.
Through this rebranding, Sneaker Week emerged as a more cohesive, culturally significant brand, ready to continue growing within the sneaker industry. The refreshed identity, supported by the brand film, set the stage for long-term success and cemented Sneaker Week’s place as a key event in sneaker culture.
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