










Typography is the tool for
Typography is the tool for
Typography is the tool for
Typography is the tool for
narrative and visual language.
narrative and visual language.
narrative and visual language.
narrative and visual language.
We custom-designed the last seven letters of Portlanders to reflect the layered, eclectic, and deeply local texture of Portland itself. The type wasn’t decoration. They were stories-in-the-telling.
We custom-designed the last seven letters of Portlanders to reflect the layered, eclectic, and deeply local texture of Portland itself. The type wasn’t decoration. They were stories-in-the-telling.
We custom-designed the last seven letters of Portlanders to reflect the layered, eclectic, and deeply local texture of Portland itself. The type wasn’t decoration. They were stories-in-the-telling.
We custom-designed the last seven letters of Portlanders to reflect the layered, eclectic, and deeply local texture of Portland itself. The type wasn’t decoration. They were stories-in-the-telling.















Content turned to brand entertainment, Travel Portland’s brand equity appreciated, and finally,
Content turned to brand entertainment, Travel Portland’s brand equity appreciated, and finally,
Content turned to brand entertainment, Travel Portland’s brand equity appreciated, and finally,
Content turned to brand entertainment, Travel Portland’s brand equity appreciated, and finally,
the whole world can see how Portland is keeping it weird.
the whole world can see how Portland is keeping it weird.
the whole world can see how Portland is keeping it weird.
the whole world can see how Portland is keeping it weird.
















became Travel Portland’s first-ever branded miniseries,
reaching over 1 million views across its initial release.









became Travel Portland’s first-ever branded miniseries,
reaching over 1 million views across its initial release.









became Travel Portland’s first-ever branded miniseries,
reaching over 1 million views across its initial release.









became Travel Portland’s first-ever branded miniseries, reaching over 1 million views across its initial release.

became Travel Portland’s first-ever branded miniseries, reaching over 1 million views across its initial release.





































































Portlanders stand as proof of what happens when trust meets imagination.
Portlanders stand as proof of what happens when trust meets imagination.
Portlanders stand as proof of what happens when trust meets imagination.
Portlanders stand as proof of what happens when trust meets imagination.
It is more than a series.
It is a city’s brand equity in motion.
It is more than a series.
It is a city’s brand equity in motion.
It is more than a series.
It is a city’s brand equity in motion.
It is more than a series.
It is a city’s brand equity in motion.































































































Ready to read the full story?
Ready to read the full story?
Ready to read the full story?
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Click to explore the complete case study.
Click to explore the complete case study.
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