Client

Client

Client

Client

Travel Portland

Travel Portland

Travel Portland

Travel Portland

Project

Project

Project

Project

Portlanders Brand Identity & Design System

Portlanders Brand Identity & Design System

Portlanders Brand Identity & Design System

Portlanders Brand Identity & Design System

Applied Disciplines

Applied Disciplines

Applied Disciplines

Applied Disciplines

Brand Desing, Graphic Desing, Illustrations, Strategy

Brand Desing, Graphic Desing, Illustrations, Strategy

Brand Desing, Graphic Desing, Illustrations, Strategy

Brand Desing, Graphic Desing, Illustrations, Strategy

When Travel Portland approached us to create the full brand identity and design systems for their latest Digital Series, Portlanders, we were thrilled to embark on a journey that would redefine storytelling in digital content. With the freedom to shape the brand from the ground up, we took a bold approach by integrating the essence of Portland into every aspect of the design.

A standout feature was our innovative use of typography: the last 7 letters of "Portlanders" were ingeniously crafted to narrate the rich tapestry of this vibrant city we hold dear.
A standout feature was our innovative use of typography: the last 7 letters of "Portlanders" were ingeniously crafted to narrate the rich tapestry of this vibrant city we hold dear.
A standout feature was our innovative use of typography: the last 7 letters of "Portlanders" were ingeniously crafted to narrate the rich tapestry of this vibrant city we hold dear.
A standout feature was our innovative use of typography: the last 7 letters of "Portlanders" were ingeniously crafted to narrate the rich tapestry of this vibrant city we hold dear.

We believe in capturing the heart and soul of a place through design. For Portlanders, we meticulously curated a visual identity that celebrated the city’s diverse culture, creative spirit, and community ethos. From logo creation to color palettes and digital assets, each element was meticulously crafted to resonate with both locals and visitors alike. Our emphasis on storytelling through design not only brought Travel Portland’s vision to life but also strengthened their brand identity in the digital landscape.

This project exemplified our expertise in creating immersive brand experiences. By infusing creativity and strategic thinking into every design decision, we elevated Travel Portland’s Digital Series to new heights, ensuring it resonated deeply with its audience. Our collaboration not only showcased our passion for design innovation but also underscored our commitment to delivering impactful solutions that embody the essence of the places we celebrate.